Custom Bottles
Across Casamigos’ major sports partnerships, I was given creative ownership to design custom bottles commemorating championship wins and career-defining achievements. With no existing system, limited time, and multiple league approvals required, each bottle had to be designed, approved, produced, and delivered in real time, often before the final game of a playoff run.
Client
Casamigos Diageo
DELIVERABLES
creative direction label design
Year
2024-PRESENT
Role
LEAD DESIGNER
designing for Championship Moments.
1. The Strategic Challenge
There was no established creative framework and zero assets to start from. Each bottle needed to honor the partner’s achievement while still living clearly in the Casamigos brand world. Timelines were compressed, approvals had to clear partners like the MLB and individual teams, and the bottles had to physically arrive in locker rooms at the exact right moment.
2. Leadership & Approach
I concepted and designed multiple creative directions per partner, carefully integrating team colors, marks, and championship details into custom labels that felt celebratory without losing brand integrity. I worked directly with Casamigos brand leadership and partner organizations to manage asset usage, approvals, and final production under tight deadlines.
3. Outcome & Impact
The Dodgers’ 2024 World Series bottles became a major PR moment when Walker Buehler presented them to the team post-win, generating widespread press coverage and organic social moments. The success helped cement Casamigos as a go-to brand for celebration at the highest level. The program was repeated with the Orlando Pride (NWSL Champions) and Seattle Mariners catcher Cal Raleigh, proving the concept scalable, repeatable, and culturally resonant.
Los Angels Dodgers 2024 MLB World Champions
Orlando Pride 2024 WNSL Champions
Seattle Mariners catcher Cal Raleigh