FIFA HALO
In partnership with FIFA, Casamigos developed a personalized bottle experience using Diageo’s HALO platform, allowing fans to create custom bottles designed for celebration and group moments. For the 2026 FIFA World Cup in the U.S., I was tasked with creating the visual language that would live on these bottles, bringing FIFA and Casamigos together through illustration.
Client
Casamigos Diageo
DELIVERABLES
Illustrations visual direction
Year
2025
Role
Design Lead
Global Celebration, Personalized
1. The Challenge
The project required building original creative from scratch within two highly controlled brand systems. FIFA’s IP guidelines are strict, approvals are rigorous, and timelines were compressed due to long asset lock requirements. The work needed to feel celebratory and expressive while remaining compliant, scalable, and unmistakably on-brand for both partners.
2. The Work
I designed a custom set of icons and illustrations that fused Casamigos’ tone with FIFA’s global energy, using my illustration style while adhering to FIFA 26 color and brand guidelines. In addition, I created city-specific illustrations for each U.S. host city, giving the experience local relevance while maintaining a cohesive system across markets. I worked closely with brand leadership and stakeholders to refine the style and navigate approvals.
3. The Outcome
The final assets were met with strong internal and partner approval, establishing a visual foundation for a high-profile, personalized brand experience tied to one of the world’s biggest sporting events. The system successfully positioned Casamigos within the FIFA ecosystem while preserving brand integrity and creative distinction.
