Draft Intelligence, Made Readable

1. The Challenge

NFL draft data is massive, technical, and easy to misread. The existing guide was visually dull and hard to navigate, limiting the impact of otherwise elite analysis. The challenge was to present dozens of metrics per player without overwhelming the reader or compromising accuracy, while reinforcing SūmerSports’ authority with NFL decision-makers.

2. The System

I designed a modular editorial system that standardized player profiles by position, established clear hierarchy, and used purpose-built charts to surface insight quickly. Working directly with analysts, I translated raw AI-driven data into visuals that supported both scanning and deep analysis, ensuring clarity at every level of detail.

3. The IMPACT

The guide became SūmerSports’ most successful to date. It was used by NFL scouts and front offices during draft discussions, referenced by sports media, and adopted as the foundation for future guides. More than a publication, it became a repeatable system for turning complex analysis into usable insight.