MIA OOH
Leading Creative at the Intersection of Sport, Culture, and Brand.
Client
Casamigos Diageo
DELIVERABLES
OOH CREATIVE copy writing story boarding
Year
2024
Role
Design Lead
This campaign began as a digital activation for Miami’s Dolphins Stadium, with the goal of capturing the city’s energy while staying true to Casamigos’ premium identity. I led creative on the digital kiosk ads, shaping both the visual direction and the copy, which was selected for final execution. The work balanced bold, Miami-forward attitude with clean brand cues, ensuring the messaging felt culturally relevant without drifting from Casamigos’ core tone.
In parallel, I concepted and storyboarded a nine-second digital animation for taxi tops circulating around Dolphins Stadium. Partnering with a 3D animator, I helped define the narrative and pacing to feature Casamigos and the Miami Dolphins while showcasing the full family of bottles and delivering a strong brand moment in a highly constrained format. The result was a fast, high-impact animation designed for motion-first visibility in a live event environment.